Today, I am going to talk something about burger advertising. And I would like to use KFC as a classical example to develop my opinion.
Burger is a product, obviously. So, how to appeal customers to purchase your burger ?
If your burger is yummy and lovely appearance, how could you do to sell your burger?
Actually, in my opinion, I would like to say that advertising is an effective way to do promotion.
As a form of marketing communication, advertisements are able to show the selling points vividly with different kinds of ways, such as TV advertisements, online advertisements and outdoor advertisement.
KFC published its first TV advertisement in 1969. In this video, you could feel that there was a successful advertisement, which was clear expressing the value of its products of KFC. They hoped their customers can enjoy yummy chicken and share happiness.
(Resource: The video is from RW-TV of Youtube and this is a classic TV commercial, not a forum for debate of PETA/animal rights/politics.)
Today, Everyone is living with advertisements, so just talking your selling points in your advertisements is quite far enough. If you want your target customers can be attracted by your advertisement, you should think more innovative points in your advertisement.
In this KFC advertisement, I really appreciate that its innovative idea. Customers will feel surprising and say ” oh, that is double zinger burger !” Next time, when they enter KFC, they might buy this double zinger burger because of this advertisement, at least I will.
(Resource: The video is from KFC UK and Ireland of Youtube and first published on 3 July, 2016.)